Free Samples, Gifts and Promotional Items: When Does VAT Apply?

Many companies provide promotional items, free samples, or business gifts to customers and partners. However, businesses often overlook the VAT implications of these activities.

Common examples include:

  • promotional merchandise,
  • business gifts,
  • free product samples,
  • complimentary services.

The VAT treatment depends on:

  • the value of the item,
  • its purpose,
  • the connection to business activities.

Incorrect treatment may result in:

  • additional VAT liabilities,
  • corrections to VAT records,
  • questions during tax audits.

➡️ Important: Free of charge does not always mean VAT-free.

CTA:
👉 We can help ensure the correct VAT treatment of your promotional activities.