Many companies focus primarily on profit. However, profitability does not automatically guarantee liquidity. Businesses can show positive financial results while facing cash shortages.
Cash flow issues most often arise due to:
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delayed customer payments,
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large upfront investments,
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tax and contribution obligations,
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seasonal fluctuations.
Effective cash flow management requires:
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regular monitoring of receivables,
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planning of tax obligations,
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realistic forecasting,
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careful coordination of investments.
Even profitable companies may experience liquidity pressure if cash inflows and outflows are not aligned.
➡️ Important: Liquidity problems usually develop gradually — early detection is key.
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